Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions /

Main Authors: Ismagilova, Elvira (Author)
Corporate Authors: SpringerLink (Online service)
Group Author: Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D
Published: Springer International Publishing : Imprint: Springer,
Publication Dates: 2017.