1
Strategic brand management (3rd edition) / 战略品牌管理 (第3版) / (美)凯文·莱恩·凯勒著.

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Main Authors: Keller, Kevin Lane, 1956-
Published: China Renmin University Press,
Publication Dates: 2009.
Call Number: F273.2/K292/3rd ed.
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2
Strategic brand management : building, measuring, and managing brand equity (Fifth edition) /

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Main Authors: Keller, Kevin Lane, 1956- (Author)
Group Author: Swaminathan, Vanitha
Published: 中国人民大学出版社,
Publication Dates: 2023.
Call Number: F273.2/K292/5th ed./chi
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3
Framework for marketing management = 营销管理 /

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Main Authors: Kotler, Philip
Group Author: Keller, Kevin Lane
Published:
Call Number: F713.50/K874/5th ed.
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4
A framework for marketing management (Sixth edition) / 营销管理精要 (第6版) / 菲利普·科特勒, 凯文·莱恩·凯勒著.

Cover is for reference only
Main Authors: Kotler, Philip
Group Author: Keller, Kevin Lane, 1956
Published: 中国人民大学出版社,
Publication Dates: 2018.
Call Number: F713.50/K874/6th ed./chi
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5
Marketing management, fourteenth edition / 营销管理, 第14版 / 菲利普·科特勒, 凯文·莱恩·凯勒著.

Cover is for reference only
Main Authors: Kotler, Philip
Group Author: Keller, Kevin Lane, 1956
Published: 中国人民大学出版社,
Publication Dates: 2016.
Call Number: F713.5-36/K874-1/14th ed./chi
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6
战略品牌管理 英文版

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Main Authors: 凯勒 Keller, Kevin Lane (凯文·莱恩·凯勒(Kevin Lane Keller)著)
Published: 中国人民大学出版社
Publication Dates: 2016
Call Number: F273.2/2745-4
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7
Strategic brand management building, measuring, and managing brand equity

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Main Authors: Keller Kevin Lane 1956-
Published: Prentice Hall,
Publication Dates: c2003.
Call Number: F760.5/K29/2nd.ed.
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8
Strategic brand management building, measuring and managing brand equity

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Main Authors: Keller Kevin Lane 1956-
Published: Prentice Hall,
Publication Dates: c1998.
Call Number: F760.5/K29/
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9
Marketing management

Cover is for reference only
Main Authors: Kotler Philip
Group Author: Keller Kevin Lane 1956-
Published: Pearson Prentice Hall,
Publication Dates: c2009.
Call Number: F713.5-36/K874-1/13th.ed.
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10
Marketing management

Cover is for reference only
Main Authors: Kotler Philip
Group Author: Keller Kevin Lane 1956-4
Published: 清华大学出版社
Publication Dates: 2009.
Call Number: F713.5-36/K874-1/12th.ed.
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11
Marketing management in China

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Main Authors: Kotler Philip
Group Author: Keller Kevin Lane 1956-; Lu Taihong
Published: Pearson Prentice Hall,
Publication Dates: 2009.
Call Number: F723/K874
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12
战略品牌管理 [英文版]

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Main Authors: 美 凯勒 K.L. ((美)凯文·莱恩·凯勒(Kevin Lane Keller)著); 美 Keller Kevin Lane
Published: 中国人民大学出版社
Publication Dates: 1998
Call Number: F273.2/2745
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13
战略品牌管理

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Main Authors: 美 凯勒 Keller, Kevin Lane (凯文·莱恩·凯勒(Kevin Lane Keller)著)
Group Author: 李乃和 (译)
Published: 中国人民大学出版社
Publication Dates: 2006
Call Number: F273.2/2745-1
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14
战略品牌管理

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Main Authors: 凯勒 Keller, Kevin Lane (凯文·莱恩·凯勒(Kevin Lane Keller)著)
Group Author: 吴水龙 (译); 何云 (译)
Published: 中国人民大学出版社
Publication Dates: 2014
Call Number: F273.2/2745-3
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15
营销管理架构

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Main Authors: 美 科特勒 Kotler, Philip ((美)Philip Kotler，(美)Kevin Lane Keller著); 美 凯勒 Keller, Kevin Lane
Published: 北京大学出版社
Publication Dates: 2012
Call Number: F713.50/2924-44
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16
营销管理架构 英文版

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Main Authors: 美 科特勒 P Kotler, Philip (Philip Kotler, Kevin Lane Keller著); 美 Keller Kevin Lane
Published: 北京大学出版社
Publication Dates: 2007
Call Number: F713.50/2924-30
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17
战略品牌管理 中国版

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Main Authors: (美) 凯勒 Keller, Kevin Lane (著); 王海忠 (著); 陈增祥 (著)
Published: 机械工业出版社
Publication Dates: 2021
Call Number: F273.2/2745-6
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18
Marketing management : an Asian perspective (Sixth edition) /

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Main Authors: Kotler, Philip.
Group Author: Keller, Kevin Lane, 1956-; 洪瑞云; 梁绍明; 陈振忠
Published: 中国人民大学出版社,
Publication Dates: 2021.
Call Number: F713.5/M345/6th ed./chi
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19
营销管理

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Main Authors: 美 科特勒 Kotler, Philip 1931-) ((美)菲利普·科特勒(Philip Kotler)，(美)凯文·莱恩·凯勒(Kevin Lane Keller)著); 美 凯勒 Keller, Kevin Lane
Published: 清华大学出版社
Publication Dates: 2011
Call Number: F713.50/2924-7
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20
营销管理 全球版

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Main Authors: 美 科特勒 Kotler, Philip (菲利普·科特勒(Philip Kotler)，凯文·莱恩·凯勒(Kevin Lane Keller)著); 美 凯勒 Keller, Kevin Lane
Group Author: 汪涛 (译)
Published: 中国人民大学出版社
Publication Dates: 2012
Call Number: F713.50/2924-41
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