吃大鱼：像第一名一样思考，挑战者品牌八大制胜法则 = Eating the big fish：how challenger brands can compete against brand leaders

Main Authors: 美 摩根 Morgan, Adam ((美)亚当·摩根(Adam Morgan)著)
Group Author: 董理 (译)
Published: 电子工业出版社
Publication Dates: 2016
Call Number: F273.2/0249-2