非理性消费：关于消费者行为决策的心理分析与应用 = The irrational consumer：applying behavioural economics to your business strategy

Main Authors: 美 特雷维桑 Trevisan, Enrico ((美)恩里科·特雷维桑(Enrico Trevisan)著)
Group Author: 甘亚平 (译); 甘兰 (译)
Published: 人民邮电出版社
Publication Dates: 2017
Call Number: F713.55/2512