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营销管理 Strategies for growing customer value and profitability 提升顾客价值和利润增长的战略

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Main Authors: 美 贝斯特 Best, R.J. ((美)罗杰·J.贝斯特(Roger J.Best)著)
Published: 清华大学出版社
Publication Dates: 2010
Call Number: F713.50/7842-3
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2
营销管理 提升顾客价值和利润增长的战略 strategies for growing customer value and profitability

Cover is for reference only
Main Authors: 美 贝斯特 Best, Roger J ((美)罗杰·J.贝斯特(Roger J.Best)著)
Group Author: 权小研 (译); 吕洪兵 (译); 姜岩 (译)
Published: 北京大学出版社
Publication Dates: 2008
Call Number: F713.50/7842-2
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