市场营销学基础 = Basic marketing: a marketing strategy planning approach

Main Authors: 佩罗 Perreault, William D., Jr (小威廉·D. 佩罗(William D. Perreault, Jr.)，约瑟夫·P. 坎农(Joseph P. Cannon)，E·杰罗姆·麦卡锡(E. Jerome McCarthy)著); 坎农 Cannon, Joseph P; 麦卡锡 McCarthy, E. Jerome
Group Author: 孙瑾 (译)
Published: 中国人民大学出版社
Publication Dates: 2012
Call Number: F713.50/2262-8