组织间营销管理：从战略视角观察工业组织间市场 = Business marketing management：a strategic view of industrial and organizational markets

Main Authors: (美) 赫特 M. D. Hutt, Michael D. (著); (美) 斯潘 T. W. (著)
Group Author: 朱凌 (译校); 梁玮 (译校); 曹毅然 (译校)
Published: 中国人民大学出版社
Publication Dates: 2006
Call Number: F713.50/4325