1
Strategic market management /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Published: Wiley,
Publication Dates: [2014]
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2
Marketing research /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Published: Wiley,
Publication Dates: 2013.
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3
Strategic market management /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Group Author: McLoughlin, Damien.
Published: Wiley,
Publication Dates: 2007.
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4
The future of purpose-driven branding : signature programs that impact & inspire both business and society /

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Main Authors: Aaker, David A. (Author)
Published: Morgan James Publishing,
Publication Dates: [2023]
Call Number: F760.5/A111-2
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5
Brand relevance making competitors irrelevant

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Main Authors: Aaker David A.
Published: Jossey-Bass,
Publication Dates: c2011.
Call Number: F760.5/A111-1
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6
Strategic market management : global perspectives /

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Main Authors: McLoughlin, Damien.
Corporate Authors: Wiley (Online service)
Group Author: Aaker, David A.
Published: Wiley,
Publication Dates: 2010.
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7
品牌标签故事 用故事打造企业竞争力 strategic messaging that energizes, persuades and inspires

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 高小辉 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F272.3/7242-2
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8
品牌组合战略 creating relevance, differentiation, energy, leverage, and clarity

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 周晓萱 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-13
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9
开创新品类 赢得品牌相关性之战

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 杨岱若 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-12
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10
管理品牌资产 capitalizing on the value of a brand name 珍藏版

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 吴进操 (译); 常小虹 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-9
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11
创建强势品牌

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 李兆丰 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-7
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12
管理品牌资产

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 吴进操 (译); 常小虹 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F273.2/7242-1
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13
品牌领导 building assets in an information economy

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)，(美)埃里克·乔基姆塞勒(Erich Joachimsthaler)著); 美 乔基姆塞勒 Joachimsthaler, Erich
Group Author: 耿帅 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-8
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14
创建颠覆性细分品类 在数智时代实现非凡增长 uncommon growth in the digital age

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Main Authors: (美) 阿克 Aaker, David A. (著)
Group Author: 刘星妤 (译)
Published: 机械工业出版社
Publication Dates: 2023
Call Number: F272.3/7242-3
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15
品牌组合战略

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Main Authors: 美 阿克 D.A Aaker,David A. ((美)戴维·阿克(David A.Aaker)著)
Group Author: 雷丽华 (主译)
Published: 中国劳动社会保障出版社
Publication Dates: 2005
Call Number: F273.2/7242-5
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16
品牌领导

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Main Authors: 美 艾克 大卫·A. (（美）大卫·A·艾克，（美）爱里克·乔瑟米赛勒著); 美 Aaker David A.; 美 乔瑟米赛勒 爱里克; 美 Joachimsthaler Erich
Group Author: 曾晶 (译)
Published: 新华出版社
Publication Dates: 2001
Call Number: F273.2/4442
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17
营销调研 第7版

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Main Authors: 美 阿克 戴维 ((美)戴维·阿克(David A.Aaker)等著); 美 Aaker David A.; 美 库马 V.; 美 Kumar V.; 美 戴 乔治; 美 Day George S.
Group Author: 魏立原 (译)
Published: 中国财政经济出版社
Publication Dates: 2004
Call Number: F713.52/7242
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18
广告管理 第五版

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Main Authors: 巴茨 R. ((美)Rajeev Batra等著); Batra Rejeev; 迈尔斯 J.G.; Myers John G.; 阿克 D.A.; Aaker David A.
Group Author: 赵平 (译); 洪靖 (译); 潘越 (译)
Published: 清华大学出版社 2001
Publication Dates: 1999 2001
Call Number: F713.8/7771
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