1
Advertising and promotion an integrated marketing communications perspective

Cover is for reference only
Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: McGraw-Hill,
Publication Dates: c2004.
Call Number: F713.8/B427/6th.ed.
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2
Advertising and promotion an integrated marketing communications perspective

Cover is for reference only
Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: Irwin/McGraw-Hill,
Publication Dates: 2001.
Call Number: F713.8/B427/5th.ed.
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3
Introduction to advertising and promotion an integrated marketing communications perspective

Cover is for reference only
Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: Irwin,
Publication Dates: c1995.
Call Number: F713.8/B427/3rd ed./
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4
Introduction to advertising & promotion an integrated marketing communications perspective

Cover is for reference only
Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: Irwin,
Publication Dates: c1993.
Call Number: F713.8/B427/2nd.ed.
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5
广告与促销 整合营销传播视角

Cover is for reference only
Main Authors: 美 贝尔奇 Belch, George E ((美)乔治·E·贝尔奇(George E. Belch)，(美)迈克尔·A·贝尔奇(Michael A. Belch)著); 美 贝尔奇 Belch, Michael A
Group Author: 郑苏晖 (译)
Published: 中国人民大学出版社
Publication Dates: 2009
Call Number: F713.50/7824-1
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