1
Brand asset management driving profitable growth through your brands

Cover is for reference only
Main Authors: Davis Scott M 1964-
Published: Jossey-Bass,
Publication Dates: c2002.
Call Number: F713.5/D264/[2nd.ed.]
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2
Building the brand-driven business operationalize your brand to drive profitable growth

Cover is for reference only
Main Authors: Davis Scott M 1964-
Group Author: Dunn Michael
Published: San Francisco,
Publication Dates: c2002.
Call Number: F760.5/D264
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3
品牌驱动力 品牌战略促进利润增长

Cover is for reference only
Main Authors: 美 戴维斯 Davis, Scott M ((美)斯科特·M.戴维斯, (美)迈克尔·邓恩著); 美 邓恩 Dunn, Michael
Group Author: 李哲 (译); 刘莹 (译)
Published: 中国财政经济出版社
Publication Dates: 2007
Call Number: F273.2/4824-3
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