1
Selling blue elephants how to make great products that people want before they even know they want them

Cover is for reference only
Main Authors: Moskowitz Howard R
Group Author: Gofman Alex
Published: Wharton School Pub.,
Publication Dates: c2007.
Call Number: F713.5/M911
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2
卖掉蓝象 如何预知顾客需求，打造未来的明星产品 how to make great products that people want before they even know they want them

Cover is for reference only
Main Authors: 莫斯科维茨 Moskowitz, Howard (霍华德·莫斯科维茨(Howard Moskowitz)，亚历克斯·戈夫曼(Alex Gofman)著); 戈夫曼 Gofman, Alex
Group Author: 刘宝成 (译)
Published: 中国人民大学出版社
Publication Dates: 2009
Call Number: F273.2/4842
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