1
Marketing /

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Main Authors: Lamb, Charles W (Author)
Published: Oxford University Press Southern Africa,
Publication Dates: 2015.
Call Number: F713.5/L218-1/5th ed.
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2
Marketing /

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Main Authors: Lamb, Charles W (Author)
Group Author: Hair, Joseph F; McDaniel, Carl, Jr., 1941
Published: Thomson/South-Western,
Publication Dates: [2004]
Call Number: F713.5/L218/7th ed.
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3
Marketing = 市场营销学 /

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Main Authors: McDaniel, Carl
Group Author: Lamb, Charles W; Hair, Joseph F
Published:
Call Number: F713.5/M134/8th ed.
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4
Strategic marketing cases and applications

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Main Authors: Cravens David W
Group Author: Lamb Charles W
Published: R.D. Irwin,
Publication Dates: 1986.
Call Number: F713.5/C898/2nd.ed.
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5
Essentials of marketing

Cover is for reference only
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; McDaniel Carl D
Published: South-Western, Thomson Learning,
Publication Dates: c2003.
Call Number: F713/L218/3rd.ed.
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6
Strategic marketing management cases

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Main Authors: Cravens David W
Group Author: Lamb Charles W; Crittenden Victoria Lynn
Published: McGraw-Hill,
Publication Dates: c2002.
Call Number: F713.5/C898/7th.ed.
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7
Marketing

Cover is for reference only
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; McDaniel Carl D
Published: South-Western,
Publication Dates: c2002.
Call Number: F713.5/L218/6th.ed.
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8
Essentials of marketing

Cover is for reference only
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; McDaniel Carl D
Published: South-Western College Pub.,
Publication Dates: c2001.
Call Number: F713/L218/2nd.ed.
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9
Marketing

Cover is for reference only
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; McDaniel Carl D
Published: South-Western College Pub.,
Publication Dates: c2000.
Call Number: F713.5/L218/5th.ed.
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10
Essentials of marketing

Cover is for reference only
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; Wardlow Daniel L; McDaniel Carl D
Published: South-Western College Pub.,
Publication Dates: c1999.
Call Number: F713/L218/
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11
营销学精要

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Main Authors: 兰姆 C. W (著); Lamb Charles W (著); 海尔 J. F (著); Hair Joseph F; 麦克丹尼尔 C (著); McDaniel Carl (著)
Group Author: 杨洁 (译)
Published: 东北财经大学出版社
Publication Dates: 2000
Call Number: F713.50/8144-1
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12
市场营销学

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Main Authors: 美 拉姆 Lamb, Charles W (著); 美 海尔 Hair, Joseph F. Jr (著); 美 麦克丹尼尔 McDaniel, Carl (著)
Group Author: 徐岚 (译); 崔庆安 (译)
Published: 机械工业出版社
Publication Dates: 2010
Call Number: F713.50/5044-1
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13
市场营销学 案例与实践

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Main Authors: 美 麦克丹尼尔 McDaniel, Carl (著); 美 兰姆 Lamb, Charles W (著); 美 海尔 Hair, Joseph F. Jr (著)
Group Author: 时启亮 (译); 朱洪兴 (译); 王慧 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2013
Call Number: F713.50/5447-7
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14
市场营销学

Cover is for reference only
Main Authors: 美 麦克丹尼尔 McDaniel, Carl (著); 美 兰姆 Lamb, Charles W (著); 美 海尔 Hair, Joseph F (著)
Group Author: 时启亮 (译); 朱洪兴 (译); 金玲慧 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2013
Call Number: F713.50/5447-6
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15
市场营销学

Cover is for reference only
Main Authors: 美 麦克丹尼尔 McDaniel, Carl (著); 美 兰姆 Lamb, Charles W (著); 美 海尔 Hair, Joseph F (著)
Group Author: 时启亮 (译); 朱洪兴 (译); 王啸吟 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2009
Call Number: F713.50/5447-4
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16
市场营销学学习手册

Cover is for reference only
Main Authors: 美 麦克丹尼尔 McDaniel, Carl (著); 美 兰姆 Lamb, Charles W (著); 美 海尔 Hair, Joseph F (著)
Group Author: 时启亮 (译); 朱洪兴 (译); 王啸吟 (译)
Published: 格致出版社 上海人民出版社
Publication Dates: 2009
Call Number: F713.50/5447-3
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