1
Handbook of business-to-business marketing

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Group Author: Lilien Gary L 1946-; Grewal Rajdeep
Published: Edward Elgar,
Publication Dates: c2012.
Call Number: F713.36/H236-4
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2
New product and brand management marketing engineering applications

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Main Authors: Lilien Gary L 1946-
Group Author: Rangaswamy Arvind
Published: Addison-Wesley,
Publication Dates: c1999.
Call Number: F713.5/L728
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3
Marketing engineering computer-assisted marketing analysis and planning

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Main Authors: Lilien Gary L 1946-
Group Author: Rangaswamy Arvind
Published: Addison-Wesley,
Publication Dates: c1998.
Call Number: F274-39/L728/
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4
Market planning for new industrial products

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Main Authors: Choffray Jean Marie (Jean-Marie Choffray, Gary L. Lilien.)
Group Author: Lilien Gary L 1946- (joint author.)
Published: Wiley,
Publication Dates: c1980.
Call Number: F406.3/C545
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5
Research traditions in marketing

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Corporate Authors: European Institute for Advanced Studies in Management
Group Author: Laurent Gilles; Lilien Gary L 1946-; Pras Bernard
Published: Kluwer Academic Publishers,
Publication Dates: c1994.
Call Number: F713.5-532/R432/1992
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