1
Voice marketing : harnessing the power of conversational AI to drive customer engagement /

Cover is for reference only
Main Authors: Minsky, Laurence (Author)
Group Author: Westwater, Susan (writer of foreword.); Westwater, Scot; Fahey, Colleen; Kotler, Philip.
Published: Rowman & Littlefield,
Publication Dates: [2024]
Call Number: F713.5/M666
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2
Global brand management : a guide to developing, building and managing an international brand /

Cover is for reference only
Main Authors: Minsky, Laurence (Author)
Group Author: Geva, Ilan
Published: Kogan Page,
Publication Dates: 2020.
Call Number: F276.7/M666
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3
The activation imperative : how to build brands and business by inspiring action /

Cover is for reference only
Main Authors: Rosen, William, 1963- (Author)
Group Author: Minsky, Laurence (Author of introduction, etc.); Sutherland, Rory, 1965-
Published: Rowman & Littlefield,
Publication Dates: [2017]
Call Number: F713.50/R813
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