2
Database marketing analyzing and managing customers

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Main Authors: Blattberg Robert C 1942-
Group Author: Kim Pyŏng-do 1958-; Neslin Scott A 1952-
Published: Springer,
Publication Dates: c2008.
Call Number: F713.5/B644
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高级数据库营销 互联网时代持续提高客户终身价值的全新方法与实践 innovative methodologies and applications for managing customer relationships

Cover is for reference only
Main Authors: 比 库斯曼特 Coussement, Kristof ((比)克里斯托弗·库斯曼特，(比)凯恩 W. 博克，(美)斯考特 A. 奈斯林编著); 比 博克 Bock, Koen W. De; 美 奈斯林 Neslin, Scott A
Group Author: 夏金彪 (译); 屈云波 (译)
Published: 企业管理出版社
Publication Dates: 2014
Call Number: F713.50-39/0246
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