1
The history of marketing science /

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Group Author: Winer, Russell S; Neslin, Scott A., 1952
Published: World Scientific,
Publication Dates: [2014]
Call Number: F713.52-09/H673
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2
The history of marketing science /

Cover is for reference only
Group Author: Winer, Russell S. (Editor); Neslin, Scott A., 1952- (Editor)
Published: World Scientific,
Publication Dates: [2023]
Call Number: F713.52-09/H673/2nd ed.
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3
The history of marketing science /

Cover is for reference only
Corporate Authors: World Scientific (Firm)
Group Author: Winer, Russell S. (Editor); Neslin, Scott A., 1952- (Editor)
Published: World Scientific Pub. Co. ; now publishers Inc.,
Publication Dates: 2014.
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4
数据库营销 顾客分析与管理

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Main Authors: 美 布来伯格 Blattberg, Robert C. ((美)罗伯特·C. 布来伯格(Robert C. Blattberg), (韩)金炳德(Byung-Do Kim), (美)斯柯特·A. 耐思林(Scott A. Neslin)著); 韩 金炳德; 美 耐思林 Neslin, Scott A.
Group Author: 李季 (译)
Published: 清华大学出版社
Publication Dates: 2018
Call Number: F713.50-39/4252
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5
营销科学手册

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Main Authors: 美 温纳 Winner, Russell S. ((美)拉塞尔·S. 温纳(Russell S. Winner), 斯科特·A. 内斯林(Scott A. Neslin)主编); 美 内斯林 Neslin, Scott A.
Group Author: 候旻 (译); 郭晓宇 (译)
Published: 格致出版社
Publication Dates: 2020
Call Number: F713.50-62/3121
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