1
Essentials of marketing a global-managerial approach

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Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill,
Publication Dates: c2003.
Call Number: F713.5/P455/9tn.ed.
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Applications in basic marketing clippings from the Popular Business Press

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Group Author: Perreault William D.; McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin,
Publication Dates: c1994.
Call Number: F713.5/M123/1994-95 ed./
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Basic marketing a global-managerial approach

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill,
Publication Dates: 2005.
Call Number: F713.5/M123/15th.ed.
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Basic marketing a global-managerial approach

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill,
Publication Dates: c2002.
Call Number: F713.5/M123/14th.ed.
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Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publication Dates: c2004.
Call Number: F713.5/M123/2003-2004ed.
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Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publication Dates: c2003.
Call Number: F713.5/M123/2002-2003ed.
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7
Basic marketing a global-managerial approach/

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin/McGraw-Hill,
Publication Dates: c1999.
Call Number: F713.5/M123/13th.ed.
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Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publication Dates: c2005.
Call Number: F713.5/M123/2005-06.ed.
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9
Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.5/M123/1999-2000 ed.
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Essentials of marketing a global managerial approach

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin/McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.5/P455
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Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publication Dates: c2005.
Call Number: F713.5/M123/2004-2005 ed.
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12
Essentials of marketing a global-managerial approach

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publication Dates: c2006.
Call Number: F713.5/P455/10th.ed.
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13
Applications in basic marketing clippings from the popular business press

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin,
Publication Dates: c1995.
Call Number: F713.5/M123/1995-96ed.
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14
市场营销学基础 英文版

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Main Authors: 佩罗 Perreault, William D. Jr (小威廉·D. 佩罗(William D. Perreault, Jr.)，约瑟夫·P. 坎农(Joseph P. Cannon)，E. 杰罗姆·麦卡锡(E. Jerome McCarthy)著); 坎农 Cannon, Joseph P; 麦卡锡 McCarthy, E. Jerome
Group Author: 孙瑾 (改编)
Published: 中国人民大学出版社
Publication Dates: 2012
Call Number: F713.50/2262-10
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市场营销学基础

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Main Authors: 佩罗 Perreault, William D., Jr (小威廉·D. 佩罗(William D. Perreault, Jr.)，约瑟夫·P. 坎农(Joseph P. Cannon)，E·杰罗姆·麦卡锡(E. Jerome McCarthy)著); 坎农 Cannon, Joseph P; 麦卡锡 McCarthy, E. Jerome
Group Author: 孙瑾 (译)
Published: 中国人民大学出版社
Publication Dates: 2012
Call Number: F713.50/2262-8
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16
市场营销学基础 全球管理视角 英文版 A Global-Managerial Approach

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Main Authors: 美 佩勒尔特 小威廉·D. ((美)小威廉·D.佩勒尔特(William D.Perreault)，(美)E.杰罗姆·麦卡锡(E.Jerome McCarthy)编著); 美 Perreault William D.; 美 麦卡锡 E.杰罗姆; 美 McCarthy E.Jerome
Published: 机械工业出版社
Publication Dates: 2002
Call Number: F713.50/2242
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17
市场营销学基础 全球管理视角 a global-managerial approach 英文版

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Main Authors: 美 佩勒尔特 W. D., Jr Perreault, William D., Jr. ((美)小威廉 D. 佩勒尔特(William D. Perreault, Jr.), (美)E. 杰罗姆·麦卡锡(E. Jerome McCarthy)著); 美 麦卡锡 E. J McCarthy, E. Jerome
Group Author: 赵银德 (改编)
Published: 机械工业出版社
Publication Dates: 2007
Call Number: F713.50/2242-1
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18
营销学基础 全球管理方法

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Main Authors: 美 佩罗特 W.D.,Jr ((美)小威廉·D.佩罗特(William D.Perreault,Jr)，(美)E.杰罗姆·麦卡锡(E.Jerome McCarthy)著); 美 Perreault William D.,Jr; 美 麦卡锡 E.J; 美 McCarthy E.Jerome
Group Author: 梅清豪 (译)
Published: 中国财政经济出版社
Publication Dates: 2004
Call Number: F713.50/2262-4
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19
基础营销学 学生版

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Main Authors: 美 佩罗特 小威廉·D. ((美)小威廉·D.佩罗特(William D.Perreault,Jr),(美)尤金尼·E.麦卡锡(E.Jerome McCarthy)著); 美 Perreault William D.,Jr; 美 麦卡锡 尤金尼·E.; 美 McCarthy E.Jerome
Group Author: 梅清豪 (译); 周安柱 (译)
Published: 上海人民出版社
Publication Dates: 2001
Call Number: F713.50/2262-1
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