1
Architecting enterprise : managing innovation, technology, and global competitiveness /

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Main Authors: Rajagopal, 1957-
Published: Palgrave Macmillan,
Publication Dates: 2014.
Call Number: F406.3/R161-1
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Understanding consumer behavior and consumption experience /

Cover is for reference only
Main Authors: Rajagopal, 1957- (Author)
Corporate Authors: IGI Global
Group Author: Casta no, Raquel, 1962-
Published: IGI Global,
Publication Dates: [2015]
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6
The butterfly effect in competitive markets : driving small changes for large differences /

Cover is for reference only
Main Authors: Rajagopal, 1957- (Author)
Published: Palgrave Macmillan,
Publication Dates: 2015.
Call Number: F713.55/R161
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7
Innovative business projects : breaking complexities, building performance.

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Main Authors: Rajagopal, 1957- (Author)
Published: Business Expert Press,
Publication Dates: 2017.
Call Number: F272/R161/v.2
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8
Innovative business projects : breaking complexities, building performance.

Cover is for reference only
Main Authors: Rajagopal, 1957- (Author)
Published: Business Expert Press,
Publication Dates: 2017.
Call Number: F272/R161/v.1
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10
Information communication technologies and globalization of retailing applications /

Cover is for reference only
Main Authors: Rajagopal, 1957- (Author)
Corporate Authors: IGI Global
Published: IGI Global,
Publication Dates: 2009.
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11
Systems thinking and process dynamics for marketing systems technologies and applications for decision management

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Main Authors: Rajagopal 1957-
Published: Business Science Reference,
Publication Dates: c2012.
Call Number: F713.50/R161
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12
Brand management strategy, measurement and yield analysis

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Main Authors: Rajagopal 1957-
Published: Nova Science Publishers,
Publication Dates: c2007.
Call Number: F273.2/R161
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14
Marketing decision making and the management of pricing : successful business tools /

Cover is for reference only
Corporate Authors: IGI Global
Group Author: Rajagopal, 1957- (Editor)
Published: IGI Global,
Publication Dates: 2013.
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15
Business analytics and cyber security management in organizations /

Cover is for reference only
Corporate Authors: IGI Global
Group Author: Rajagopal, 1957- (Editor); Behl, Ramesh (Editor)
Published: IGI Global,
Publication Dates: [2017]
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16
Start-up enterprises and contemporary innovation strategies in the global marketplace /

Cover is for reference only
Corporate Authors: IGI Global
Group Author: Rajagopal, 1957- (Editor); Behl, Ramesh (Editor)
Published: IGI Global,
Publication Dates: [2018]
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