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Mokwa Michael P
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Mokwa Michael P
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Mokwa,Michael P
2
(美)本·M.恩尼斯,(美)基斯·K.考克斯,(美)迈克尔·P.莫克瓦编
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American Marketing Association
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Cox,Keith Kohn
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Enis,Ben M
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Permut,Stephen E
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Yale University
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[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
1
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