Screen Library媒体创意经济 = Media creative economy
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| Main Authors: | |
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| Published: |
上海交通大学出版社
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| Publisher Address: | 上海 |
| Publication Dates: | 2016 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
文化创意与传播前沿丛书 |
| Subjects: | |
| Carrier Form: | 236页: ; 25cm |
| ISBN: | 978-7-313-14326-6 |
| Index Number: | G206 |
| CLC: | G206.2-05 |
| Call Number: | G206.2-05/0135 |
| Contents: | 本书挖掘媒体“如何优化生活，拨动用户心弦”的创意力，围绕媒体的独特内容产品、关联娱乐产品、新兴媒体创新三条主线，让读者了解媒体创意经济具有自身独特品质，融文化价值、艺术 |