Screen LibraryAntecedents and outcomes of employee-based brand equity /
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
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| Group Author: | ; ; |
|---|---|
| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey PA : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in business strategy and competitive advantage (ABSCA) book series,
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| Subjects: | |
| Summary: |
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"-- |
| Carrier Form: | xix, 297 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references (pages 247-288) and index. |
| ISBN: |
9781668436219 1668436213 9781668436226 1668436221 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/A627 |
| Contents: | The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership : innovative work behavior / Afsheen Fatima, Hafsa Nasir, Azeema Noor, Shahrukh Zia, Mohsin Ali -- An exploration of the factors affecting brand association : an exploration of the factors affecting brand association / Sadia Shaheen -- Employees based brand equity and factors of employee brand association / Muhammad Bari, Irum Shahzadi -- Employee based brand equity and competitive advantage / Asif Ali Safeer, Saima Khuhro -- Psychological capital as an antecedent of employee engagement and its relationship with intention to stay / Ginu George. |