Screen LibraryThe new rules of marketing and PR：how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | 2009. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xxxi, 287 p.: ; 22 cm. |
| ISBN: |
0470379286 (pbk.) 9780470379288 (pbk.) |
| Index Number: | F713 |
| CLC: |
F713.36 C912.3 |
| Call Number: | F713.36/S425/2nd.ed. |
| Contents: |
Originally published: 2007. Includes index. Foreword -- Introduction[pt]. 1 How the web has changed the rules of marketing and PR1 The old rules of marketing and PR are ineffective in an online world2 The new rules of marketing and PR3 Reaching your buyers directly[pt]. 2 Web-based communications to reach buyers directly4 Blogs : tapping millions of evangelists to tell your story5 The new rules of news releases6 Audio content delivery through podcasting7 Forums, wikis, and your targeted audience8 Going viral : the web helps audiences catch the fever9 The content-rich web site --. [pt]. 3 Action plan for harnessing the power of the new rules10 You are what you publish : building your marketing and PR plan11 Online thought leadership to brand your organization as a trusted resource12 How to write for your buyers13 How web content influences the buying process14 How to use news releases to reach buyers directly15 The online media room : your front door for much more than the media16 The new rules for reaching the media17 Blogging to reach your buyers18 Podcasting and video made, well, as easy as possible19 Social networking sites and marketing20 Search engine marketing21 Make it happen -- Acknowledgments -- Index -- About the author. |