Cover is for reference only

Adoption and implementation of AI in customer relationship management /

"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--

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Bibliographic Details
Group Author: Singh, Surabhi
Published: IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2022]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Customer relations > Management > Technological innovations.
Artificial intelligence > Marketing applications.
Summary: "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
Item Description: "Premier reference source" -- from cover.
Carrier Form: xvii, 272 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references (pages 231-263) and index.
ISBN: 9781799879602
1799879607
9781799879596
1799879593
Index Number: HF5415
CLC: TP18
F713.55
Call Number: F713.55/A239

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