广告管理 = Advertising Management:第五版

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Bibliographic Details
Main Authors: 巴茨 R. ((美)Rajeev Batra等著); Batra Rejeev; 迈尔斯 J.G.; Myers John G.; 阿克 D.A.; Aaker David A.
Group Author: 赵平 (译); 洪靖 (译); 潘越 (译)
Published: 清华大学出版社 2001
Publisher Address: 北京
Publication Dates: 1999 2001
Literature type: Book
Language: Chinese
Series: 营销之旅
Subjects:
Carrier Form: 450页: ; 26cm
ISBN: 7-302-03354-4
Index Number: F713
CLC: F713.8
Call Number: F713.8/7771