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Bibliographic Details
Main Authors: Mescon, Michael H.
Group Author: Bovée, Courtland L.; Thill, John V.
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J. :
Publication Dates: [2002]
Literature type: Book
Language: English
Edition: Tenth edition.
Subjects:
Business.
Management > United States.
Affaires.
Gestion > États-Unis.
businesses (business enterprises)
Management.
Handelsgebruiken.
United States.
Carrier Form: 1 volume (various pagings) : color illustrations ; 28 cm
Bibliography: Includes bibliographical references and indexes.
ISBN: 9780130912633
0130912638
Index Number: HF1008
CLC: F27
Call Number: F27/M578/10th ed.
Contents: Conducting business in the global economy. Fundamentals of business and economics ; Fundamentals of the Internet and e-commerce ; Ethics and social responsibility of business ; Global business -- Starting and expanding a small business. Small business, new ventures, and franchises ; Forms of business ownership and business combinations -- Managing a business, information systems, and production. Functions and skills of management ; Organization, teamwork, and communication ; Technology and information management ; Production of quality goods and services -- Managing employees. Motivation, today's workforce, and employee-management relations ; Human resources management -- Developing marketing strategies to satisfy customers. Fundamentals of marketing and customer service ; Product and pricing strategies ; Distribution strategies ; Promotional strategies -- Managing accounting and financial resources. Accounting ; Financial management and banking -- Focusing on special topics in business. Business law, taxes, and the U.S. legal system ; Risk management and insurance ; Careers in business and the employment search.

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