Freitag:out of the bag

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Bibliographic Details
Corporate Authors: Museum fu r Gestaltung Zu rich
Group Author: Menzi Renate
Published: Lars Mu ller,
Publisher Address: Zu rich
Publication Dates: c2012.
Literature type: Book
Language: English
Subjects:
Carrier Form: 279 p.: ill. (some col.) ; 18 cm.
ISBN: 9783037782781
3037782781
Index Number: J539(522)
CLC: J539(522)
Call Number: J539(522)/F866
Contents: Published to accompany the exhibition held at the Museum of Design Zu rich, April-July 2012, travelling 2012-2014.
"A publication by the Museum fu r Gestaltung Zurich"--P. 279.
"With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.