Screen LibrarySocial media marketing : theories & applications /
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
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| Main Authors: | |
|---|---|
| Published: |
SAGE,
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| Publisher Address: | Los Angeles : |
| Publication Dates: | 2021. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3E. |
| Subjects: | |
| Summary: |
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- |
| Carrier Form: | ix, 294 pages : illustrations (some color), forms ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781529720822 1529720826 9781529720815 1529720818 |
| Index Number: | HF5415 |
| CLC: |
F713.50 F713.36 |
| Call Number: | F713.36/D131/3rd ed. |