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| Corporate Authors: | |
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| Group Author: | |
| Published: |
湖南文艺出版社
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| Publisher Address: | 长沙 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 202页: 图 ; 21cm |
| ISBN: | 978-7-5404-6460-8 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/4624-4 |
| Contents: | 本书通过60个案例介绍了国际上中小企业“发迹”成为顶尖企业关键环节的创意。具体涉及矛盾心理、诉求与现实、产品幻想、新潮流、常识、发现价值、核心技术、概念化价值等内容。 |