Cover is for reference only

Please scan the QR code to borrow online

粉丝效应:从用户到粉丝,从流量到增量 = Fanocracy:turning fans into customers and customers into fans

Saved in:
Bibliographic Details
Main Authors: (美) 斯科特 Scott, David Meerman ((美)戴维·米尔曼·斯科特(David Meerman Scott),(美)玲子·斯科特(Reiko Scott)著); (美) 斯科特 Scott, Reiko
Group Author: 陈述斌 (译); 卢振飞 (译)
Published: 中信出版集团股份有限公司
Publisher Address: 北京
Publication Dates: 2021
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 323页: 图,照片 ; 21cm
ISBN: 978-7-5217-3352-5
Index Number: F713
CLC: F713.365.2
Call Number: F713.365.2/4822-3
Contents: 灰犀牛
本书作者通过各行各业的案例,说明如何有效地将用户培养成粉丝,将粉丝对品牌、产品、服务或理念的热情转化为购买力。