Screen Library董明珠谈营销 = Dong Ming Zhu's View on marketing：中国“营销女皇”、“商界铁娘子”格力电器总裁董明珠的传奇商战故事
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| Main Authors: | |
|---|---|
| Published: |
浙江人民出版社
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| Publisher Address: | 杭州 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
信天翁财经丛书 |
| Subjects: | |
| Carrier Form: | 235页: ; 24cm |
| ISBN: | 978-7-213-03737-5 |
| Index Number: | K825 |
| CLC: |
K825.38=76 F426.6 |
| Call Number: | K825.38/4161-2 |
| Contents: | 本书首次清晰地梳理董明珠对格力名牌战略、专业化战略、独创的专营销售模式、渠道创新、质量管理等的思索和实践，真实披露董明珠作为一名女性企业家在商战中的心路历程。 |