The Japanese consumer:an alternative economic history of modern Japan

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Bibliographic Details
Main Authors: Francks Penelope, 1949-
Published: Cambridge University Press,
Publisher Address: Cambridge, UK New York
Publication Dates: 2009.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 249 p.: ill., maps ; 24 cm.
ISBN: 9780521875967
052187596X
9780521699327 (pbk.)
0521699320 (pbk.)
Index Number: F131
CLC: F131.347
Call Number: F131.347/F824
Contents: Includes bibliographical references and index.
Japan and the history of consumption -- Shopping in the city : urban life and the emergence of the consumer in Tokugawa Japan -- Country gentlemen, ordinary consumption and the development of the rural economy -- Civilising goods' : consumption in the industrialising world -- Living with modernity : the emerging consumer of the inter-war years -- The electrical household : consumption and the economic miracle -- New tribes and nostalgia : consumption in the late twentieth century and beyond -- The Japanese consumer part and present.
"By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America ...