How sales promotions affect consumers : theory and empirical evidence from China market /

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Bibliographic Details
Main Authors: 郝辽钢
Published: 中国经济出版社,
Publisher Address: 北京市 :
Publication Dates: 2015.
Literature type: Book
Language: English
Edition: 第1版.
Subjects:
Carrier Form: 2 unnumbered pages, 4, 183 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages 169-179) and index.
ISBN: 9787513639477
7513639477
Index Number: HF5438
CLC: F713.3
Call Number: F713.3/H252