Screen LibraryCrafting and executing strategy : the quest for competitive advantage : concepts and cases /
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
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| Literature type: | Book |
| Language: | English |
| Edition: | 15th ed. |
| Subjects: | |
| Carrier Form: | xlvi, 449, 1-558 p : col. ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: |
9780073270388 : 0073270385 |
| CLC: |
F272 C934 |
| Call Number: | C934/T468/15th ed. |
| Contents: |
Part 1: Concepts and Techniques for Crafting and Executing Strategy -- Section A: Introduction and Overview -- Section B: Core Concepts and Analytical Tools -- Section C: Crafting a Strategy -- Section D: Executing the Strategy -- Part Two: Cases in Crafting and Executing Strategy -- Section A: Crafting Strategy in Single-Business Companies -- Section B: Crafting Strategy in Diversified Companies -- Section C: Executing Strategy and Strategic Leadership -- Section D: Strategy, Ethics, and Social Responsibility |