Handbook on brand and experience management

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Bibliographic Details
Group Author: Schmitt Bernd.; Rogers David L. 1970-
Published: Edward Elgar,
Publisher Address: Cheltenham
Publication Dates: c2008.
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 315 p.: ill. ; 26 cm.
ISBN: 9781847200075 (hbk.)
1847200079 (hbk.)
Index Number: F760
CLC: F760.5-36
F273.2
F713.50
Call Number: F273.2/H236
Contents: Includes bibliographical references and index.