Screen Library定价战略与战术：通向利润增长之路 = The strategy and tactics of pricing：a guide to growing more profitably
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| Main Authors: | ; ; |
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| Group Author: | |
| Published: |
华夏出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 327页: 图 ; 24cm |
| ISBN: | 978-7-5080-9832-6 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/2149-1 |
| Contents: | 本书共13章，内容包括：战略定价：掌控利润驱动因素；价值创造：定价优势的来源；价格结构：区别市场细分的定价战术；价格和价值的沟通：影响支付意愿的战略等。 |