Screen Library社会化营销：人人参与的营销力量 = Social marketing：customer engagement
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| Main Authors: | |
|---|---|
| Published: |
万卷出版公司
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| Publisher Address: | 沈阳 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
湛庐文化财富汇 |
| Subjects: | |
| Carrier Form: | 257页: 图 ; 23cm |
| ISBN: | 978-7-5470-1706-7 |
| Index Number: | F713 |
| CLC: | F713.36 |
| Call Number: | F713.36/7203-2 |
| Contents: | 本书以大量案例，阐释了社会化营销这一人人参与的营销力量在对人们沟通交流方式带来改变的同时，也对新的市场营销和企业营销理念带来巨大渗透。 |