Screen Library特许经营管理
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
清华大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 372页: 照片 ; 26cm |
| ISBN: | 7-302-09784-4 |
| Index Number: | F717 |
| CLC: | F717.6 |
| Call Number: | F717.6/1842 |
| Contents: |
清华经管 本书全面介绍了特许经营管理的知识和技能，各章以特许经营中实际遇到的问题为线索，详细介绍如何识别特许经营机会、编制商业计划、营销调研等内容。 |
| Note: | 书名原文：Franchising: 3rd edition |