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Producing fashion : commerce, culture, and consumers /

Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

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Bibliographic Details
Corporate Authors: De Gruyter.
Group Author: Blaszczyk, Regina Lee
Published: University of Pennsylvania Press,
Publisher Address: Philadelphia, Pa. :
Publication Dates: [2008]
©2008
Literature type: eBook
Language: English
Series: Hagley perspectives on business and culture
Subjects:
Consumers' preferences > 20th century > History.
Fashion design > 20th century > History.
Fashion merchandising > 20th century > History.
Marketing > Management > 20th century > History.
Marketing > Management.
Product management > 20th century > History.
Consumers' preferences.
Culture and History of non-European Territories.
Fashion design.
Fashion merchandising.
Global History.
Grafik, angewandte Kunst.
History.
Product management.
HISTORY > United States > 20th Century.
Online Access: http://dx.doi.org/10.9783/9780812206050
http://www.degruyter.com/doc/cover/9780812206050.jpg
Summary: Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Carrier Form: 1 online resource (376 pages) : illustrations.
Bibliography: 30 illus.
ISBN: 9780812206050
Index Number: TT497
CLC: TS941
Contents: Frontmatter --
CONTENTS --
CHAPTER ONE. Rethinking Fashion /
CHAPTER TWO. Spreading the Word: The Development of the Russian Fashion Press /
CHAPTER THREE. Accessorizing, Italian Style: Creating a Market for Milan's Fashion Merchandise /
CHAPTER FOUR. In the Shadow of Paris? French Haute Couture and Belgian Fashion Between the Wars /
CHAPTER FIVE. Licensing Practices at Maison Christian Dior /
CHAPTER SIX. The Wiener Werkstatte and the Reform Impulse /
CHAPTER SEVEN. American Fashions for American Women: The Rise and Fall of Fashion Nationalism /
CHAPTER EIGHT. Coiffing Vanity: Advertising Celluloid Toilet Sets in 1920S America /
CHAPTER NINE. California Casual: Lifestyle Marketing and Men's Leisurewear, 1930-1960 /
CHAPTER TEN. Marlboro Men: Outsider Masculinities and Commercial Modeling in Postwar America /
CHAPTER ELEVEN. The Body and the Brand: How Lycra Shaped America /
CHAPTER TWELVE. French Hairstyles and the Elusive Consumer /
CHAPTER THIRTEEN. Ripping Up the Uniform Approach: Hungarian Women Piece Together a New Communist Fashion /
CHAPTER FOURTEEN. Why the Old-Fashioned Is in Fashion in American Houses /
NOTES --
CONTRIBUTORS --
INDEX --
ACKNOWLEDGMENTS.

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