Screen LibraryThe twenty-first-century media industry：economic and managerial implications in the age of new media
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| Group Author: | |
|---|---|
| Published: |
Lexington Books,
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| Publisher Address: | Lanham, Md. |
| Publication Dates: | c2010. |
| Literature type: | Book |
| Language: | English |
| Series: |
Studies in new media |
| Subjects: | |
| Carrier Form: | xiv, 296 p.: ill. ; 24 cm. |
| ISBN: |
9780739140031 (hbk.) 0739140035 (cloth : alk. paper) |
| Index Number: | G206 |
| CLC: | G206.3 |
| Call Number: | G206.3/T971 |
| Contents: |
Includes bibliographical references (p. 269-277) and index. Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy -- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson -- Going viral: mass media meets innovation / Joan Van Tassel. ""The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age |