Screen LibraryHandbook of research on future policies and strategies for nation branding /
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...
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| Group Author: | ; ; |
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| Published: |
IGI Global, Business Science Reference (an imprint of IGI Global),
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"-- |
| Carrier Form: | xxiii, 383 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 324-372) and index. |
| ISBN: |
9781799875338 1799875334 9781799875345 1799875342 |
| Index Number: | HF5415 |
| CLC: | F713.50-62 |
| Call Number: | F713.50-62/H236-4 |