Screen LibraryEmployee engagement in media management : creativeness and organizational development /
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline...
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| Main Authors: | |
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| Published: |
Springer,
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| Publisher Address: | Cham, Switzerland : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Series: |
Media business and innovation
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| Subjects: | |
| Summary: |
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the |
| Carrier Form: | ix, 120 pages ; 25 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9783319162164 (hardback) : |
| Index Number: | P96 |
| CLC: | G206.3 |
| Call Number: | G206.3/G352 |
| Contents: | 1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion |