Screen LibraryAdvertising media planning : a brand management approach /
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | New York ; London : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
| Edition: | Fourth edition. |
| Subjects: | |
| Carrier Form: | viii, 351 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780765640895 0765640899 9780765640901 0765640902 |
| Index Number: | HF5826 |
| CLC: | F713.8 |
| Call Number: | F713.8/K294/4th ed. |