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Asian brand strategy : building and sustaining strong global brands in Asia /

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Bibliographic Details
Main Authors: Roll, Martin, 1967
Published: Palgrave Macmillan,
Publisher Address: Houndmills, Basingstoke Hampshire ; New York, NY :
Publication Dates: 2015.
Literature type: Book
Language: English
Edition: Second edition.
Subjects:
Brand name products > Asia > Management
Branding Marketing > Asia
Brand name products > Management
Carrier Form: xx, 335 pages : illustrations ; 23 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781137359162 (paperback) :
CLC: F760.5
Call Number: F760.5/R749/2nd ed.

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