Asian brand strategy : building and sustaining strong global brands in Asia /
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Main Authors: | |
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Published: |
Palgrave Macmillan,
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Publisher Address: | Houndmills, Basingstoke Hampshire ; New York, NY : |
Publication Dates: | 2015. |
Literature type: | Book |
Language: | English |
Edition: | Second edition. |
Subjects: | |
Carrier Form: | xx, 335 pages : illustrations ; 23 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781137359162 (paperback) : |
CLC: | F760.5 |
Call Number: | F760.5/R749/2nd ed. |