Research methods for everyday life:blending qualitative and quantitative approaches

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Bibliographic Details
Main Authors: VanderStoep Scott W
Group Author: Johnston Deirdre D
Published: Jossey-Bass,
Publisher Address: San Francisco, CA
Publication Dates: c2009.
Literature type: Book
Language: English
Series: Research methods for the social sciences
Subjects:
Carrier Form: xviii, 330 p.: ill. ; 24 cm.
ISBN: 0470343532 (alk. paper)
9780470343531 (alk. paper)
Index Number: C3
CLC: C3
Call Number: C3/V241
Contents: Includes bibliographical references and index.
Understanding research -- The who, how, and why of research -- Quantitative research: measurement and data collection -- Quantitative research: descriptive and correlational designs -- Quantitative research: basic experimental designs -- Quantitative research: advanced experimental designs -- What is qualitative research? -- Planning your qualitative study: design, sampling, and data analysis -- Qualitative research methods: ethnography, phenomenology, cast study, textual analysis, and applied research -- Qualitative research tools: interviewing, focus groups, and observation -- Presenting y
Offering an introduction to social research, this book explores all stages of the research process and features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies.