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Darwinian fitness in the global marketplace：analysing the competition

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Bibliographic Details
Main Authors: Rajagopal Desikacharya
Published: Palgrave Macmillan,
Publisher Address: Basingstoke
Publication Dates: c2012.
Literature type: Book
Language: English
Subjects:
Competition
Competition, International
Globalization > Economic aspects
Carrier Form: xv, 295 p.: ill. ; 23 cm.
ISBN: 9780230369085
0230369081
Index Number: F114
CLC: F114.41
F114
Call Number: F114/R161
Contents: Includes index.
Darwinism in business -- Understanding market competition -- Competitive advantage: analysis and strategy -- Competition matrix -- Competition versus cooperation -- Forecasting and fudge factors modelling -- Decision making -- Customer-centric business management -- Challenges ahead.

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