Screen LibraryFood is love : advertising and gender roles in modern america /
"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture." Library Journal.
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| Main Authors: | |
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| Corporate Authors: | |
| Published: |
University of Pennsylvania Press,
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| Publisher Address: | Philadelphia, Pa. : |
| Publication Dates: |
[2006] ©2006 |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.9783/9780812204070 http://www.degruyter.com/doc/cover/9780812204070.jpg |
| Summary: |
"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture." Library Journal. |
| Carrier Form: | 1 online resource (304 pages) : illustrations |
| Bibliography: | 25 illus. |
| ISBN: | 9780812204070 |
| Index Number: | HF5827 |
| CLC: | F713.8-097.12 |
| Contents: |
Frontmatter -- Contents -- Introduction -- Chapter 1 Advertisers and Their Paradigm: Women as Consumers -- Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles -- Chapter 3 Women s Power to Make Us: Cooking Up a Family s Identity -- Chapter 4 Authority and Entitlement: Men in Food Advertising -- Chapter 5 Health, Beauty, and Sexuality: A Woman s Responsibility -- Chapter 6 A Mother s Love: Children and Food Advertising -- Epilogue -- Periodical and Archive Sources and Abbreviations -- Notes -- Index -- Acknowledgments. |