疯转:手把手教你如何写出一篇精品软文
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Main Authors: | ; |
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Published: |
中国铁道出版社
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Publisher Address: | 北京 |
Publication Dates: | 2017 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 250页: 图 ; 24cm |
ISBN: | 978-7-113-22947-4 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/0493-2 |
Contents: |
封面英文题名:Contagious:teach you by hand how to write a good artice 本书围绕着软文写作与传播,层层深入逐一讲解软文营销的精华思想。软文写作部分,依据写手的常规逻辑展开:从软文的“软”法,到软文标题的提炼,到软文内容的撰写,到创意的制作,再到一篇软文的成功所在,一一予以阐述。 |