Screen LibraryWhat's in a name?：advertising and the concept of brands
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
M.E. Sharpe,
|
| Publisher Address: | Armonk, N.Y. |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xxiii, 308 p.: ill. ; 24 cm. |
| ISBN: | 0765609738 (alk. paper) |
| Index Number: | F713 |
| CLC: |
F713.8 F760.5 |
| Call Number: | F713.8/J776/2nd.ed. |
| Contents: | Includes bibliographical references and index. |