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Statistical methods in customer relationship management

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Bibliographic Details
Main Authors: Kumar V 1957-
Group Author: Petersen J. Andrew
Published: Wiley,
Publisher Address: Chichester, West Sussex,
Publication Dates: 2012.
Literature type: Book
Language: English
Subjects:
Customer relations > Management
Customer relations > Management > Statistical models
Kundenmanagement
Statistik
Statistisches Modell
Carrier Form: xiii, 272 p.: ; 24 cm.
ISBN: 9781119993209 (cloth)
1119993202 (cloth)
Index Number: F713
CLC: F713.55
Call Number: F713.55/K963-1
Contents: Includes bibliographical references and index.
Customer relationship management -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- The future of CRM.

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