Cover is for reference only

Managing social media practices in the digital economy /

"This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

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Bibliographic Details
Group Author: Alavi, Shirin, 1980; Ahuja, Vandana
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Information technology > Economic aspects
Marketing > Technological innovations
Social media > Economic aspects
Social media > Social aspects
Summary: "This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Item Description: "Premier Reference Source" -- taken from front cover.
Carrier Form: xxvi, 312 pages : illustrations, map, forms ; 26 cm.
Bibliography: Includes bibliographical references (pages 264-305) and index.
ISBN: 9781799821854 (hardcover) :
1799821854 (hardcover)
9781799821861 (paperback)
1799821862 (paperback)
9781799821878 (electronic book)
1799821870 (electronic book)
Index Number: HC79
CLC: G206.3-05
F49
Call Number: F49/M266-1

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